Ms. Sharanita Keswani, Lemon Tree Hotels

25th July 2007: First-year students at the Indian Institute of Foreign Trade (IIFT) spent a stimulating couple of hours discussing brands and branding issues in the services sector on Wednesday, during a talk by Sharanita Keswani, director (marketing) Lemon Tree Hotels. Starting off with the basic question of what exactly a brand is, Keswani moved onto explain in detail the several concepts associated with running a brand and highlighted all these with specific reference to Lemon Tree Hotels.

Though the chain of hotels started off in 2002, strategic brand analysis of the brand showed that the management was confused about which segment it catered to. It started off as a budget hotel, but was providing its occupants with several facilities. It was then that the hotel decided that it would position itself in competition with 4-star hotels and develop itself as a stylish product aimed at today’s man.

Towards the end of the session, students also discussed the re-launch of KFC in India. Keswani explained how apart from developing an all-new vegetarian menu, the brand also had to develop a young look for the Indian market in order to attract more customers.

Special Thanks to Ms. Vividha Kaul

IIFT HR Conclave 2007

Jul 21, 2007 : Indian Institute of Foreign Trade (IIFT), Delhi organized the HR Conclave on the theme ‘Strategic People Policy for the emerging globalised economy’.

On the occasion the corporate leader likes Mr. Manjit Singh Lakhmana, Head-HR, India, Bank of America and Mr. Abhijit Bhaduri, Head-HR, FritoLay India addressed the people issues of ‘Making M&As Work’ while four corporate leader Ronesh Puri, MD, Executive Access India Ltd.; Mr Sushil Baveja, Head-Corporate HR at DCM Shriram Consolidated Limited (DSCL); Rahul Gangal, Senior Manager TAS – Tata Administrative Service; and Mrs. Celine George, VP HR, Technopak spoke on the issue of ‘Managing Talent.’

Delivering his inaugural speech, IIFT Director Mr KT Chacko said, “Nature of Indian business is changing from low value addition businesses to high value addition businesses. Hence, the demand for human resources is continuously increasing -- but it is of different nature. To add value to the organizations there is need of much higher capacity, skills and caliber.”

While introducing the issue of making M&A work Dr Munish Bhargav, panel moderator and corporate relations advisor at IIFT, said, “In today’s business environment with privatization, liberalization and globalization, companies use M&A as a strategy for growth and consolidation. M&A increases the challenges for HR managers because of consolidation of two different organizations having different culture.”

Cultural diversity is the biggest challenge for organizations during M&A. Recounting his experience in various companies, Mr Manjit Singh, said, “There is lot of cultural gap during M&A because of diversity in culture and this diversity dominate the organizational culture.” Further, comparing M&A with marriage Mr Manjit singh said, “M&A is like marriage of two already married people who have children. In that case feeling of insecurity among children about their position at family is obvious. Likewise there can be anxiousness in employees about their job, future, compensation performance and many more issues.”

Mr Abhijit Bhaduri opined that M&A is not a problem if there is an understanding of culture of the two merging companies. Said Abhijit Bhaduri, “Acquisitions are easy provided we understand each others culture. Culture can be seen from everything that an organization does: the way people meet, discuss, and conduct business. M&A is both opportunity and challenge. The biggest challenge during M&A is to how to fit in, sustain and integrate.”

Here ‘Integration manager’ play a very important role. Commenting on the role of integration manager, Mr Manjit Singh said, “Integration manager works to ensure a smooth transition. He keeps in touch with the employees and quickly standardize processes and structure so that there are no difference and confusion in the organization.”

Noticing the fact of increasing attrition rate in India and the changing role of HR, the next issues which was discussed was ‘Managing Talent’. Attrition level has increase by 7-8% according to Mr Ronesh Puri. Further he said, “This is a employees market, which means market is in favour of the talent. But why there is shortage of talent? The reason is company hire and look for attitude, right frame of mind and how fast can one deliver the result. So the biggest change in front of student is to learn right attitude.”

Sharing her views on the issue of talent management, Mrs Celine said, “To retain the talent companies need to value the talent because talent goes to where the it is valued. There should be mutual respect between employer and employees.” Further emphasizing on the need to learn new skills she said, “There are some skills which are important to learn in today’s context. They include networking, working with distant teams and building collaborative and productive relationship.”

Mr Rahul Gangal, highlighted the massive demand for trained talent and how India has an advantage over aging China. He also said that corporates should to look at non-English speaking talent pool which is 3 times bigger than English speaking pool.

Mr Susheel Baveja which sharing his experiences said, “Attracting, retaining and engaging talent is the biggest challenge in front of organizations. For this organizations need to deal with innovative approaches. At my company DSCL we engage the entire family, not just the employee.”

The HR Conclave 2007 is one of the series of events to be organized by IIFT this year. MBAUniverse.com is the media partner of IIFT Conclaves for 2007. Stay tuned to read the highlights from the Conclaves on MBAUniverse.com, India’s most comprehensive management portal.


Courtesy : mbauniverse.com

Mr. Sandeep Nagpal, Microsoft

13 th July, 2007: Small and Medium Enterprises (SMEs) may constitute as much as 95% of the industrial units in India today, but there are still several major challenges facing their development. A session on the IT challenges in the field was held at the Indian Institute of Foreign Trade in New Delhi on Friday and Microsoft Business Development and Relationship Marketing manager Sandeeep Nagpal was the speaker at the event.

The event was held by the corporate relations committee of the institute. The session was largely interactive, and he encouraged students with prior work experience in the IT sector to present their viewpoints on the issue.

“There are very few IT applications in the SME sector. About 1.2 million of them have Internet connections, but only 0.25 million of them have websites. The hurdles in IT adoption include the lack of knowledge, limited reserves and lack of ecosystem linkages,” said Mr. Nagpal.

Amongst the suggestions that emerged from the discussion was the need to come up with a business model of software as a service. “The system could be usage-based or we could come up with other innovative models,” he said.

Special Thanks to : Ms Vividha Kaul

Mr. Larry Murphy, COO, UBS

10 th July 2007 : Students and faculty members at the Indian Institute of Foreign Trade had the wonderful opportunity of interacting with UBS COO Larry Murphy at the institute’s Delhi campus on Tuesday.

Mr. Murphy spent more than an hour interacting with students of both the junior and senior batches and also answered patiently several of their queries related to the Indian economy in general and UBS in particular. He also watched a presentation made by the IIFT faculty members highlighting the tough process the institute uses to select its students.

While addressing the students, he recalled his days spent at the Harvard Business School in the early ‘90s and repeatedly told them how they should enjoy these two years as much as possible. “This is the best period of your life, but it may take you several years to realize that,” he emphasised.

He retained his strong sense of humour even while tracing the history of UBS from a modest beginning in the nineteenth century to one of the most sought after investment banking firms in the world today.

Praising the high growth rate the Indian economy has been witnessing, he spoke about how in the developed world a growth rate of even 2-3% is difficult to achieve.

He also attended a separate session with second-year students specialising in finance, clarifying their doubts on investment banking in general, while also discussing how UBS's global and Indian strategies.


Special Thanks to : Ms Vividha Kaul