Ms. Sharanita Keswani, Lemon Tree Hotels

25th July 2007: First-year students at the Indian Institute of Foreign Trade (IIFT) spent a stimulating couple of hours discussing brands and branding issues in the services sector on Wednesday, during a talk by Sharanita Keswani, director (marketing) Lemon Tree Hotels. Starting off with the basic question of what exactly a brand is, Keswani moved onto explain in detail the several concepts associated with running a brand and highlighted all these with specific reference to Lemon Tree Hotels.

Though the chain of hotels started off in 2002, strategic brand analysis of the brand showed that the management was confused about which segment it catered to. It started off as a budget hotel, but was providing its occupants with several facilities. It was then that the hotel decided that it would position itself in competition with 4-star hotels and develop itself as a stylish product aimed at today’s man.

Towards the end of the session, students also discussed the re-launch of KFC in India. Keswani explained how apart from developing an all-new vegetarian menu, the brand also had to develop a young look for the Indian market in order to attract more customers.

Special Thanks to Ms. Vividha Kaul

IIFT HR Conclave 2007

Jul 21, 2007 : Indian Institute of Foreign Trade (IIFT), Delhi organized the HR Conclave on the theme ‘Strategic People Policy for the emerging globalised economy’.

On the occasion the corporate leader likes Mr. Manjit Singh Lakhmana, Head-HR, India, Bank of America and Mr. Abhijit Bhaduri, Head-HR, FritoLay India addressed the people issues of ‘Making M&As Work’ while four corporate leader Ronesh Puri, MD, Executive Access India Ltd.; Mr Sushil Baveja, Head-Corporate HR at DCM Shriram Consolidated Limited (DSCL); Rahul Gangal, Senior Manager TAS – Tata Administrative Service; and Mrs. Celine George, VP HR, Technopak spoke on the issue of ‘Managing Talent.’

Delivering his inaugural speech, IIFT Director Mr KT Chacko said, “Nature of Indian business is changing from low value addition businesses to high value addition businesses. Hence, the demand for human resources is continuously increasing -- but it is of different nature. To add value to the organizations there is need of much higher capacity, skills and caliber.”

While introducing the issue of making M&A work Dr Munish Bhargav, panel moderator and corporate relations advisor at IIFT, said, “In today’s business environment with privatization, liberalization and globalization, companies use M&A as a strategy for growth and consolidation. M&A increases the challenges for HR managers because of consolidation of two different organizations having different culture.”

Cultural diversity is the biggest challenge for organizations during M&A. Recounting his experience in various companies, Mr Manjit Singh, said, “There is lot of cultural gap during M&A because of diversity in culture and this diversity dominate the organizational culture.” Further, comparing M&A with marriage Mr Manjit singh said, “M&A is like marriage of two already married people who have children. In that case feeling of insecurity among children about their position at family is obvious. Likewise there can be anxiousness in employees about their job, future, compensation performance and many more issues.”

Mr Abhijit Bhaduri opined that M&A is not a problem if there is an understanding of culture of the two merging companies. Said Abhijit Bhaduri, “Acquisitions are easy provided we understand each others culture. Culture can be seen from everything that an organization does: the way people meet, discuss, and conduct business. M&A is both opportunity and challenge. The biggest challenge during M&A is to how to fit in, sustain and integrate.”

Here ‘Integration manager’ play a very important role. Commenting on the role of integration manager, Mr Manjit Singh said, “Integration manager works to ensure a smooth transition. He keeps in touch with the employees and quickly standardize processes and structure so that there are no difference and confusion in the organization.”

Noticing the fact of increasing attrition rate in India and the changing role of HR, the next issues which was discussed was ‘Managing Talent’. Attrition level has increase by 7-8% according to Mr Ronesh Puri. Further he said, “This is a employees market, which means market is in favour of the talent. But why there is shortage of talent? The reason is company hire and look for attitude, right frame of mind and how fast can one deliver the result. So the biggest change in front of student is to learn right attitude.”

Sharing her views on the issue of talent management, Mrs Celine said, “To retain the talent companies need to value the talent because talent goes to where the it is valued. There should be mutual respect between employer and employees.” Further emphasizing on the need to learn new skills she said, “There are some skills which are important to learn in today’s context. They include networking, working with distant teams and building collaborative and productive relationship.”

Mr Rahul Gangal, highlighted the massive demand for trained talent and how India has an advantage over aging China. He also said that corporates should to look at non-English speaking talent pool which is 3 times bigger than English speaking pool.

Mr Susheel Baveja which sharing his experiences said, “Attracting, retaining and engaging talent is the biggest challenge in front of organizations. For this organizations need to deal with innovative approaches. At my company DSCL we engage the entire family, not just the employee.”

The HR Conclave 2007 is one of the series of events to be organized by IIFT this year. MBAUniverse.com is the media partner of IIFT Conclaves for 2007. Stay tuned to read the highlights from the Conclaves on MBAUniverse.com, India’s most comprehensive management portal.


Courtesy : mbauniverse.com

Mr. Sandeep Nagpal, Microsoft

13 th July, 2007: Small and Medium Enterprises (SMEs) may constitute as much as 95% of the industrial units in India today, but there are still several major challenges facing their development. A session on the IT challenges in the field was held at the Indian Institute of Foreign Trade in New Delhi on Friday and Microsoft Business Development and Relationship Marketing manager Sandeeep Nagpal was the speaker at the event.

The event was held by the corporate relations committee of the institute. The session was largely interactive, and he encouraged students with prior work experience in the IT sector to present their viewpoints on the issue.

“There are very few IT applications in the SME sector. About 1.2 million of them have Internet connections, but only 0.25 million of them have websites. The hurdles in IT adoption include the lack of knowledge, limited reserves and lack of ecosystem linkages,” said Mr. Nagpal.

Amongst the suggestions that emerged from the discussion was the need to come up with a business model of software as a service. “The system could be usage-based or we could come up with other innovative models,” he said.

Special Thanks to : Ms Vividha Kaul

Mr. Larry Murphy, COO, UBS

10 th July 2007 : Students and faculty members at the Indian Institute of Foreign Trade had the wonderful opportunity of interacting with UBS COO Larry Murphy at the institute’s Delhi campus on Tuesday.

Mr. Murphy spent more than an hour interacting with students of both the junior and senior batches and also answered patiently several of their queries related to the Indian economy in general and UBS in particular. He also watched a presentation made by the IIFT faculty members highlighting the tough process the institute uses to select its students.

While addressing the students, he recalled his days spent at the Harvard Business School in the early ‘90s and repeatedly told them how they should enjoy these two years as much as possible. “This is the best period of your life, but it may take you several years to realize that,” he emphasised.

He retained his strong sense of humour even while tracing the history of UBS from a modest beginning in the nineteenth century to one of the most sought after investment banking firms in the world today.

Praising the high growth rate the Indian economy has been witnessing, he spoke about how in the developed world a growth rate of even 2-3% is difficult to achieve.

He also attended a separate session with second-year students specialising in finance, clarifying their doubts on investment banking in general, while also discussing how UBS's global and Indian strategies.


Special Thanks to : Ms Vividha Kaul

Mr.Prosenjit Kundu talks on FOREX

14th Febuary 2007: Mr.Prosenjit Kundu, head of Foreign Exchange Operations at UTI Bank Ltd. addressed the MBA (IB) 2006-08 batch at Kolkata on the invitation of the Corporate Relations Committee of the institute. He has worked in the Banking sector for the last 25 years and has had exposure to all areas of Banking, including Credit, General Banking Operations & Branch Management, Trade Finance (Export/ Import), Dealing Room Operations, Trade Credits, Overseas Investments, JV, Foreign Currency Loans, Non- trade Remittances (Inward/ Outward) & Non Resident Deposits and Advances.

Foreign Exchange though is Mr.Kundu’s area of expertise and he has handled Foreign Exchange Business at various levels over the last 15 years.

The day’s discussion was on “Nuances of the Forex Market and Macroeconomic Factors affecting the Forward Premium”.The speaker talked about the basic structure of the Forex Market and the way in which it was organized. He spoke about the various rates involved in the Forex scenario and mathematical ways to forecast the exchange rates. He discussed the Macroeconomic Factors influencing the Forward Premia. With knowledge culled from his extensive experience in this field, he shared his views about the status of the Forex market in India and the world and improvements that could be made.

A few topics raised by the students and duly answered by Mr.Kundu included:

  • The Singapore Model: Whether India needed a agency on the lines of Temasek Holdings of Singapore, which would work with minimum intervention from the government, in order to invest the country’s foreign reserves in projects that were relatively quite safe but had a reasonably high rate of return too, in order to increase its reserves and what the implications of the existence of such a entity would be.
  • Forward Cover as a measure to attract more FII’s and how exchange rate risk could be managed.
  • Fundamental Analysis: The identification and measurement of factors, such as the general economic and political scenario, that determine the intrinsic value of a financial instrument.
  • The chances of Arbitrage occurring in the Forex market and how this could be made use of.
  • The impact of exchange rate fluctuations on the Forex market.
The Question and Answer session marked the end of a lively and satisfying interaction.

Mr. Aditya Sharma interacts with IIFT Kolkata

12th January’2007: Mr.Aditya Sharma visited the Kolkata campus and interacted with the students of the MBA(IB) program there on the invitation of the Corporate Relations Committee(CRC). Mr.Sharma is a Company Secretary of Price WaterHouse Coopers and has 15 years of experience in dealing with the application of economic laws in resolving complex business issues.

The topic of the day’s discussion was the rather controversial one of Capital account convertability (CAC). Mr.Sharma enlightened the students on the basics of CAC and the role of globalisation in its evolution.He then went on to explain the Opportunities and threats facing CAC in India today and how a fuller CAC could be achieved.

The interaction was made truly interactive by the students who chipped in with their questions throughout the interaction. Some of the pertinent issues raised by the students included

1.The Order of occurrence of current account convertibility and CAC

2.The changes which are bound to happen in the fiscal, Monetary and Trade policy while moving towards fuller convertibility

3.The role of inflation in the future of CAC

4.Whether CAC is a natural process and if yes, then what the cost of tinkering with nature would be.

Mr. Sharma’s first hand experience in dealing with economic and corporate laws during the reform period where pre-1991 India went from a sluggish economy to become a dominant global player by 2006 ensured that he was the right person to speak about the topic chosen. He was impressed by the knowledge of the subject that the students exhibited during the interaction, which turned out to be mutually enriching for both, the students as well as for the speaker.

Mr. Rohit Agarwal on Entrepreneurship

25th January, 2007: Mr.Rohit Agarwal, Chairman and CEO of techTribe Networks, visited IIFT Delhi to interact with the students of the MBA (IB) program, on the invitation of the Entrepreneurship Club of the institute. techTribe Networks, is a software company that enables professionals to express their identity online and connect with others to enhance their professional careers.

A seasoned entrepreneur, Rohit has been a founding member of successful startups, led marketing, sales and business development functions at established software companies throughout his 17-year career in enterprise software. Prior to techTribe, he has held the positions of Vice President, Strategic Marketing at Baan Company (NASDAQ : BAANF), Founding VP of Marketing and Business Development at Webify Solutions (acquired by IBM in August 2006), Founding VP, Marketing at Commercial Ware (acquired by MICROS / Datavantage), and VP, Product Strategy at newScale. He has also held Sales and Marketing Management Positions at Remedy Corporation (NASDAQ : RMDY, acquired by BMC), and FileNet (NASDAQ : FILE, acquired by IBM).

This lecture provided a real life insight into how innovators connect in Silicon Valley

-CONNECT to discuss Ideas
-CONNECT to build Founding Teams
-CONNECT to raise Capital
-CONNECT with the Customers
-CONNECT with the Environment
-CONNECT to bring Companies to Market.

The following topics were touched upon in the interaction:

-What experiences / demands led to the ideas & how does one finally settle in on one?
-What attitudes and skills are necessary to prepare for success?
-How does one embrace and learn from the surroundings – the eco-innovation system?
-What roles do failure and mistakes play in eventual success?
-How does one collaborate with others to build on the idea and deliver results?
-What role does capital play in innovation and how to leverage it best?

Mr. Agarwal also addressed the batch on how he started tech tribe and the vision he has for the firm. How the team at tech tribe was built and the challenges they faced.

In the Q&A session that followed Mr. Agarwal addressed questions from both the batches and dealt with several very important issues, viz.

-How to ensure that you don’t lose your passion for your prime pursuit even as you are busy doing a job or other things that may be different?
-The benefits of constantly striving for innovations and looking out for ideas?
-Inviting ideas on a problem you want to solve, getting “consultants” (friends, boss, family) to give you ideas for free by requesting their advice and guidance?
-Spread the word about what you want to do in your “net” so that when the opportunity arises you get to know of it?
-What to do to build a right team--- hire people you’d like to work for?

Many other Questions were dealt with by Mr.Agarwal, in a session that was mutually appreciated by him as well as the students.


Special Thanks to: Arka Bhattachrya

Mr. Stefano Pelle visits IIFT

19th January, 2007: Mr. Stefano Pelle, VP and COO of the business unit of South Asia and Russia, Perfetti Van Melle group, visited IIFT Delhi to interact with the students of the MBA (IB) program, on the invitation of the Corporate Relations Committee (CRC) of the institute.


Mr. Pelle took over the charge of the company in 1998, a difficult year after a period of strong initial growth, and increased its turnover five folds, bringing it to 600 crores, besides other enviable records in Sales, Marketing, Manufacturing and Supply Chain.

He spoke about the emerging countries while focusing on Brazil, Russia, India and China (the BRIC countries). He shared his ideas and experiences about the reasons for the emergence of these economies, and shed light on market opportunities and issues relevant to doing business in such economies.

He discussed the current state of the emerging markets, their operative environment and pointed out some of the common difficulties and mistakes that multinational companies make when entering these markets. He described the key elements of a successful and profitable business model in these countries and in doing so, focusing on some issues like:
– Cultural Gaps in the home and target markets
– External factors influencing business
– Red tape and corruption
– Sustainability of economic development

An MBA with his masters in Marketing from the Luiss University of Rome, Mr. Pelle's incisive thoughts interlaced with humor encouraged participation from the students and made the interaction highly engaging. The students gained an industry perspective, fresh insights and a broader outlook into managing global opportunities and how organizations and governments can partner in each others progress.


Special Thanks to: Saikat Sarkar